Beetle Juice Branding

Based on the idea of foods of the future Beetle Juice is an insect-based hot sauce brand. This project was not just a simple logo piece but consisted of the production of a detailed pdf of brand guidelines. With a dark theme to the branding, the hot sauce bottle labels themselves connoted the idea of death, having a coffin-shaped label challenging the user to handle the heat.

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A meticulous series of rules were set to not only protect the brand but also explain the narrative and backstory of the brand and its beliefs.

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